Manifesto

Our Lament

WhyGolf

Why do we do it to ourselves? Strike a little white ball, only to chase after it again? The shanks, the hooks, the duffs and whiffs. Or watching it veer straight into the woods. Infuriating ourselves to the breaking point - sometimes of a 7-iron. Spending hours on the range, trying to fix that slice. “It’s only a small blister.” Is it the challenge to better our best? Or the camaraderie of trash-talk? “Good one, buddy. You almost made it past the red tees.” Those first tee jitters. The short putt yips. We can’t be this crazy, right? Sure we are. And we’ll be back next week. Or even tomorrow.

But Why WhyGolf

Because every so often. Though not as often as you’d like. You really smack one. An effortless, sweet-spot of a shot that flies for days. The kind of shot that elicits a ‘Nice ball’ with a tinge of bitterness from a playing partner. And for that one moment you think, ‘Woah. I did it.’

WhyGolf
That's Why.

It takes just one of those elusive flawless shots to legitimize the absurdity of it all. To justify all of the money spent on clubs, gadgets and balls. At WhyGolf, we don’t promise the perfect swing over any set amount of time. Having trod the fairways for many years ourselves, we know that ‘perfect’ is as elusive as an eagle. But with our training systems and solutions, we can help you experience that fist-pump-inducing moment a few more times per round. Because it’s that endorphin-packed feeling that fills our dimpled brains. And keeps us coming back.

WhyGolf

Make the hardest sport less hard.

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